Branding and Identity, Website Redesign, Strategic Reports, Marketing Campaigns
Established in 1996, Gallivan: Student Health & Wellness works with over 30 post-secondary organizations across Canada, offering student health and dental plans and mental health programming. Gallivan is a subsidiary of People Corporation (PEO) and is a front runner in the student insurance market. They are primarily focused on innovation and transparency amongst all their client interactions.
As the business evolved, founders recognized they needed a new visual identity to communicate who they had become and to raise awareness among their student audience. The focus of this rebrand was to move away from the very cold, corporate look that they had, to a modern, friendly brand image that better identifies with students.